Edmonton Real Estate

Refine your Edmonton real estate search by price, bedroom, or type (house, townhouse, or condo). View up-to-date MLS® listings in Edmonton.

Home Prices in Edmonton

The asking price of homes for sale in Edmonton has decreased 4.47% since July last year, while the number of homes for sale has increased 14.48%. See more Edmonton Home Prices & Values.

House

Median Asking Price

$560K

2,919 Houses

Townhouse

Median Asking Price

$370K

1,557 Townhouses

Condo

Median Asking Price

$200K

1,506 Condos

Find Real Estate & MLS^® Listings in Edmonton

Zolo has the most thorough, up-to-date set of Edmonton real estate listings. At the moment, Edmonton has 6,187 homes for sale, including 2,919 houses, 1,506 condos, and 1,557 townhouses listed for sale. The average sold price for all home types in Edmonton is $378K, which is 76% higher than July 2025. See our Edmonton housing market stats for a more detailed analysis on average home prices, housing inventory, and days on market.

Edmonton is home to 9 unique neighbourhoods. With Zolo you'll be able to find the most popular Edmonton neighbourhoods, the top schools in the city, and evaluate nearby amenities. Check out the upcoming open houses in Edmonton to tour homes in person. Narrow down your home search to filter by price, bedrooms, size or search by our map of MLS® listings for Canada-wide real estate.

MLS® Listing data for Edmonton is updated every 15 minutes to provide you the most-up-to-date home listings. Get in touch with one of our Edmonton real estate agents to get started on landing your dream home today.

Edmonton City Guide

812K

Population

11.2%

Population Growth

Unemployment

Did you know that Edmonton is home to the largest urban park in Canada? The River Valley is a point of pride for many Edmontonians, and that’s just one of the things that makes Edmonton unique. Unofficially known as Canada’s Festival City, Edmonton is known for its festivals, green spaces, and, of course, The West Edmonton Mall.

Still, many know Edmonton because of one person: Wayne Gretzky. The former Edmonton Oiler hockey player helped put the city on the map when he became the National Hockey League’s leading scorer. In the years he played in Edmonton, Gretzky led the Oilers to four Stanley Cup championships. Even now, the “Great One” still holds 58 NHL records despite officially retiring in 1999.

As the cultural, governmental, and educational centre, Edmonton has so much to offer. It boasts one of the largest indoor shopping malls, the West Edmonton Mall. An indoor retail complex that spans 48 city blocks and, up until 2004, was the largest retail centre in the world. The province’s oldest cultural institution, the Art Gallery of Alberta, is located in Edmonton. The city puts on more than 30 artistic festivals each year. Even the University of Alberta holds bragging rights—76 of its students have been awarded the Rhodes Scholarship, the world’s most prestigious educational award.

Named after Edmonton, Middlesex, England, Edmonton started as a fur trading fort for the Hudson’s Bay Company and was officially recognized as a city in 1904. However, the area was initially home to several groups of First Nations peoples including the Nehiyaw (Cree), Denesuliné (Dene), Nakota Sioux (Stoney), Anishinaabe (Saulteaux), and Niitsitapi (Blackfoot).

Today, Edmonton is the second-largest city in Alberta and the capital of the province. Its current population is just over 1.01 million, making it Canada's fifth-largest municipality.

As the traditional hub of the Albertan oil and gas industries, you might be surprised to learn that the city’s economy isn’t entirely dependent on the energy sector. However, decades ago a forward-thinking city council began to foster partnerships with educational institutions and governments to create research and education centres within the city. These facilities helped to foster a growing technology sector. As a result, the Alberta Research Council (aka Alberta Innovates - Technology Futures) and the Edmonton Research Park now help find commercial research solutions. More recently, Edmonton has become well-known as a global leader in artificial intelligence and machine learning.

Edmonton's entrepreneurial spirit didn't start in tech. The city is the birthplace of several prominent companies, including The Brick, Katz Group, Boston Pizza, Shaw Communications, and Running Room.

Alberta Health Services, employing approximately 47,500 people, and Suncor Energy, employing about 12,000 people, are Edmonton's top employers. Additionally, the municipal government, the Canadian Pacific Railway Limited, and Enbridge Inc. are among Edmonton's largest employers.

Edmonton experienced record-breaking population growth in 2023 thanks to international newcomers and interprovincial migration. While job growth has been good in the education and public administration sectors, unemployment rose to 8.6% in August 2024, compared to 6.2% in August 2023.

You may be wondering if Edmonton is affordable. According to the 2021 census, the average family income in Edmonton is $110,600. Additionally, your dollar stretches further thanks to a low sales tax of just 5%, compared to the 11 to 15% sales tax that is applied in other provinces. Property tax rates are 1.02% in 2024, slightly lower than the national average of 1.12%.

Located in the Mountain time zone, Edmonton is approximately 300 kilometers north of Calgary. The weather in Edmonton varies throughout the year. Winters are typically cold and dry, with many days hovering around -10°C during the daytime and -15°C to -25°C overnight. You can expect the first snowfall of the year in October, and typically, the last snowfall occurs in April or May, although June snow is not unheard of. During the summer months, you can expect up to 17 hours of daylight in Edmonton, with many days ranging from 20°C to 30°C. However, a few days may be as high as 35°C.

Edmonton offers a wide range of housing options for those looking to buy a home. Budget-friendly condos and townhouses are available, as are plenty of detached homes with yard space.

Market Trends

Median List Price$485K
Median Selling Price$480K
Listing-to-Selling Ratio98.99%
Price Change (Month)-4.62%
Price Change (Year)+123.26%
Average Days on Market0

Note: Data based on last 28 days

At this point in time, Edmonton's median sale price is $480,000. This number is determined by finding the mid-point price of all property sold within a specified period of time. For example, if 2 condos sold last month and only 3 detached homes sold in the same time frame, then the median price would reflect the mid-point between the 2 condos and the 3 detached homes sold during that time. At present, Edmonton has 2,919 houses for sale, 1,557 townhomes for sale and 1,506 condos for sale.

For more information on the current state of Edmonton’s real estate market check out the Market Stats page.

Talk to a local real estate agent for more insight on local market conditions. These real estate professionals can offer insight on the local housing market trends in Edmonton. Or keep staying current by getting the most up-to-date data using local MLS® listings in Edmonton.

Neighbourhoods

When choosing a neighbourhood in Edmonton's housing market, you'll want to consider how much you want to spend and what amenities you'd like to be close to. The good news is that finding the right community to meet your budget and lifestyle is pretty easy in this city. To find the right spot, talk to an Edmonton Realtor, as local knowledge will help you navigate Edmonton's seven geographical sectors and 375 communities. From there, you can develop a short-list that best meets your needs.

Now, if you want to live and work in Edmonton’s vibrant central core, downtown Edmonton is undergoing a revitalization with new condo developments under construction. You may want to focus your search on homes for sale in Boyle Street, Oliver, and Strathcona neighbourhoods, among others.

Those looking for a historic home should head to an open house in Garneau, a vibrant mixed-use neighbourhood popular with University of Alberta students. Although the majority of Garneau residents live in high-rise condominium developments, there are plenty of century homes for sale.

For a family-centric community, check out Terwillegar Towne. Developed in the early 2000s, this community was built around numerous parks, playgrounds, and walking trails. The top-rated schools and access to downtown Edmonton amenities make it an excellent place for families to call home.

Young professionals may enjoy the ambiance and nightlife in Ritchie, located in the southeast of Edmonton. Nearby Mill Creek Ravine is a popular spot for cyclists, and the Richie market houses cafes, restaurants, shops, and a brewing company. Housing is a mix of single-family homes, newly built townhouses, and condos.

Keswick is a relatively new neighbourhood established in 2010. This planned neighbourhood, inspired by the Lake District in England, boasts parks and expansive walking trails. The Keswick Area features a mixture of housing types, including single-family homes, duplexes, and townhomes. Restaurants, locally owned businesses, and schools complete the community feel.

To get started, check out our neighbourhood rankings. Using the latest data, all of Edmonton’s communities are ranked based on how quickly homes sell, the sale price and how many listings are currently available. Once you have a short-list, plan to spend some time in the community. Shop the stores; talk to residents; wander through a few open houses in Edmonton. By spending time in the neighbourhoods you’ll find a vibe and property that suits you best.

Neighbourhood (Top 5)	Sold under 10d	Sold above asking	Average sale price	Active listings
1Rapperswill	100%	100%	$570K	8
2Oliver	100%	0%	$234K	1
3Summerside	100%	0%	$564K	88
4King Edward Park	100%	0%	$225K	29
5Fraser	100%	0%	$785K	22

Nearby Cities

Many buyers opt to purchase in a nearby city and commute to work. If you're looking for a community with larger homes and lots but with good commuter access to Edmonton's downtown core, consider Sherwood Park and St. Albert. Both are close to Edmonton's ring road and offer bus service into Edmonton.

Small towns like Morinville, Gibbons, and Legal offer quieter communities with their own amenities within a 45-minute drive of Edmonton. If you’d like to live in a more remote neighbourhood, consider rural Strathcona County or rural Sturgeon County where you can find homes with plenty of land or empty lots where you can build your dream home.

Even cities that require a bit longer of a commute, such as Spruce Grove, Fort Saskatchewan, and Leduc, are good options as they offer family-friendly neighbourhoods within a 35-minute drive of Edmonton.

City (Top 5)	Sold under 10d	Sold above asking	Average sale price	Active listings
1Morinville	100%	100%	$0	58
2Rural Leduc County	100%	50%	$0	53
3Leduc	86%	43%	$450K	259
4Fort Saskatchewan	100%	0%	$420K	140
5Warburg	100%	0%	$0	12

Demographics

Edmonton’s population has been climbing over the past few years, and many working-age Canadians are choosing to put down roots in Edmonton. By 2027, it's estimated that 1.26 million people could call Edmonton their home. Interprovincial migration was responsible for 25% of Edmonton's growth in 2023. However, permanent immigration and temporary international residents are also a driving force behind Edmonton's recent growth, accounting for 29% and 32% of the population, respectively.

In addition, Edmonton is one of Canada’s youngest major cities, with a median age of 37, lower than the national average of nearly 42. The young population is boosted by several universities and colleges, including The University of Alberta, Canada’s fifth-largest university.

Before you buy a home, find out what your neighbours might be like. Get a quick snapshot using Edmonton demographics, including median age, school info, and income. All information is from Statistics Canada census data.

35%

Rent

65%

Own

$1,003

Monthly Rent (Median)

$1,222

Monthly Mortgage (Median)

203,350

Total Families

$72,248

Family Income (Median)

Age (Median)

56%

College Educated

Schools

For parents looking to purchase real estate in Edmonton, you may want to review the city’s top-rated elementary and secondary schools. To help narrow down your Edmonton housing market search, here are the top five Edmonton schools in each category.

Elementary Schools

9.9	Mount Pleasant
9.5	Windsor Park
9.4	Stratford
9.2	St. Martin
9.1	Grandview Heights

Secondary Schools

10.0	Old Scona
8.6	Archbishop MacDonald
7.8	Strathcona
7.8	Harry Ainlay
7.6	J H Picard

Commuters

To get around this northern Alberta city you have several options, including the city's public transit system. The Edmonton Transit System (ETS) is made up of buses and a light rail system that connects downtown Edmonton not only with neighbourhoods within city limits but also nearby communities like Spruce Grove and Beaumont. In addition, ETS provides connections to Leduc Transit, St. Albert Transit, and Strathcona County Transit, as well as routes to the Edmonton International Airport. Several light rail expansions are on the horizon, including an extension of the Valley Line connecting downtown to Lewis Farms.

Only 0.5% of commuters bike to work, but you’ll be pleased to learn that the city boasts a vast network of bike paths and trails, and it’s expanding. The city has committed to updating and further developing bike infrastructure over the next several years. The most bikeable neighbourhoods include Riverdale, Glenora, and Brander Gardens where there is easy access to bike trails.

Some people opt to walk, and while Edmonton as a whole isn’t considered a walkable city, some neighbourhoods, like McCauley and Alberta Avenue, are more walk—and bike-friendly.

For most commuters, however, you’ll probably end up using a vehicle. The average commuting time for those driving to work is 23 minutes. However, you may wish to consider neighbourhoods in close proximity to the city’s ring road (officially known as Anthony Henday Drive) like Tamarack, Windermere, or Aldergrove, as this can easily shave 15 to 30 minutes off your commute.

The YEG Edmonton International Airport is located just outside Edmonton near Leduc, approximately a 30-minute drive from downtown Edmonton. The airport serves as Flair Airlines' hub, offering non-stop flights to over 50 destinations, including Northern and Eastern Canada, Europe, Mexico, Cuba, and the USA.

To better understand how city residents commute, consider the data collected by Statistics Canada.

79%

Drive

15%

Transit

Bike

Walk

Local Scoop

Edmonton is the northernmost large city in Alberta, and it gets cold in the winter. But in a city built on snow, fuelled by a love for hockey, that doesn't stop people from getting out and enjoying what this city has to offer.

In December, head over to the Crestwood Community to experience the spirit of Christmas on Candy Cane Lane. Since its inception in 1968, this wonderfully festive display of decorative lights has now spread across eight city blocks. It's also a great way to get to know your neighbours.

Outdoor enthusiasts can enjoy nature year-round. You'll find plenty of parks and trails in Edmonton, including Wolf Willows Stairs and Trail, Whitemud Park, Government House Park, and Terwillegar Park. Elk Island National Park, approximately a 40-minute drive from Downtown Edmonton, is an ideal place to escape the busyness of the city. No city lights pollute the sky, which makes Elk Island the perfect spot to stargaze. In addition, you'll find hiking trails, beaches, campsites, and you may even spot a bison!

Ski lovers can choose from several hills. Snow Valley Ski Club is great for beginner skiers, while more advanced skiers may choose Rabbit Hill, the largest ski resort in the Greater Edmonton Area.

Tourists and locals alike enjoy spending the day at the West Edmonton Mall. Known as the largest indoor shopping mall in the world until 2004, the West Edmonton Mall includes over 800 stores, two hotels, and 100 dining venues. Plus, an indoor amusement park, an indoor waterpark, an ice rink, a mini golf course, and more.

The good news is that each year, the snow thaws, and Edmonton residents shed their winter coats and boots so they can, once again, go out and enjoy all this city has to offer, such as spending a Saturday at the Old Strathcona Farmers' Market or running along one of the River Valley Trails.

Art lovers will enjoy visiting the numerous museums, art galleries, and historic sites. Spend the day viewing the masters at the Art Gallery of Alberta before taking in a performance at the Edmonton Opera or the Walterdale Playhouse.

Film fanatics also love October in Edmonton because that's when the Edmonton Short Film Festival gala occurs. Hundreds of people gather at the Downtown Landmark Cinema to enjoy short films, trailers, music videos, and commercials.

If you’d rather chill out with friends, consider some drinks at Bar Clementine in Edmonton’s Oliver neighbourhood, complete with roaring 20’s style decor. For more of a cafe experience, spend some time at the Hexagon Board Game Cafe. Known to the locals simply as HXGN, this cafe offers a variety of beverages and treats, and it’s bound to have the board game you love.

Edmonton boasts a diverse food scene, so you’re sure to find a restaurant that fits your tastes and budget. Inspired by the melting pot of cultures in Alberta, signature dishes in Edmonton include green onion cakes, pan-fried or deep-fried pancakes stuffed with green onions from Northern China, donairs, brought to Edmonton by Nova Scotians transplant, and perogies, popularized by Edmonton’s large Ukrainian and Polish communities. Of course, we can’t mention food in Edmonton without Alberta beef, which will be the star of the show in many dishes.

There are plenty of professional sports teams in Edmonton to cheer for. The Edmonton Oilers play at Rogers Place in the Ice District in the downtown area. The Edmonton Elks compete in the Canadian Football League, winning numerous Grey Cups over nearly seven decades of playing in the city. Finally, the Edmonton Stingers play in the Canadian Elite Basketball League at the Edmonton Expo Centre.

Those with little ones may spend quite a bit of time at the numerous museums. Consider visiting the Royal Alberta Museum, where you and your kids can learn about the weather, dinosaurs, and more through interactive exhibits.

The TELUS World of Science in Edmonton is a fun place to learn about space through IMAX movies and hands-on science experiments. Remember to check out the Edmonton Valley Zoo, where you can see more than 350 animals, including arctic wolves, red pandas, and even an elephant.

FAQs About Edmonton Real Estate

What is the average home price in Edmonton, AB?

According to current Edmonton MLS© statistics, the average home listing price in Edmonton, AB is $523,000. Based on Edmonton housing inventory, the average home is listed on the market for 0 days and has a 99% selling to listing price ratio.

How much does a detached house cost in Edmonton?

Based on current Edmonton MLS© data, the average detached house in Edmonton, AB has a listing price of $681,000. In Edmonton, detached houses are on the market for 0 days on average.

How much does a condo cost in Edmonton?

According to current Edmonton MLS© data, the average condo in Edmonton, AB has a listing price of $255,000. In Edmonton, the average price for a 2-bedroom condo is $251,000 and the average price for a 1-bedroom condo is $177,000.

What are the most expensive neighbourhoods in Edmonton?

In Edmonton, AB, the most expensive neighbourhoods to buy a home include Fraser, Rapperswill, Summerside and Avonmore. Fraser is the most expensive neighbourhood in Edmonton with an average home price of $518,000.

What are the cheapest neighbourhoods to buy a home in Edmonton?

The cheapest neighbourhoods to buy a home in Edmonton include Central Mcdougall, Blackmud Creek, Baturyn and King Edward Park. Central Mcdougall is the most affordable neighbourhood in Edmonton with an average home price of $275,000.

What are nearby cities to Edmonton, AB?

The closest cities to Edmonton, AB include St. Albert, Rural Strathcona County, Sherwood Park and Beaumont. Out of the nearby Edmonton cities, Rural Strathcona County has the highest average home price of $924,000 and Sherwood Park has the most affordable average home price of $512,000.

How much does a townhouse cost in Edmonton?

The average townhouse in Edmonton has an average listing price of $437,000, which represents a -16% change in price from last year. There are currently 1549 townhouses for sale in Edmonton, AB.

What's the average income of a Edmonton, AB resident?

According to Statistics Canada Census data, the median total household income in Edmonton is $72,248 per year, which is above the national median income of $67,000 per year.

How many people rent versus buy real estate in Edmonton?

In Edmonton, AB, fewer people rent their homes than own at 35.1% rent versus 64.9% own. The median monthly rent price is $2,100 per month versus the median monthly mortgage of $2,200 per month.

Privacy Policy

Effective: March 31, 2026

Scope and Application
Personal Information We Collect, and How We Collect It
Purposes of Collection, Use and Disclosure
Sharing with Affiliates, Service Providers and Other Third Parties
Security Safeguards, Cross-Border Transfers and Retention
Your Privacy Rights
Updates & Contact Information

1. Scope and Application

This Privacy Policy applies to Questrade Financial Group Inc. and its subsidiaries (collectively, “we”, “us”, or “QFG”). It explains how our companies collect, use and disclose the personal information of individuals who use our financial products and services, as well as those who interact with us through various channels, such as our websites, mobile applications and social media. This enterprise-wide policy may be supplemented by additional privacy notices applicable to specific practices, and more detailed information shared at the time of registration for a particular product or service.

Learn More

This Privacy Policy describes how Questrade Financial Group Inc. and its subsidiaries collect, use, disclose, and safeguard personal information. Subsidiaries of Questrade Financial Group Inc. include:

Questrade, Inc.;
Questrade Wealth Management Inc.;
Questbank;
Questmedia Inc.;
Flexiti Financial Inc.;
Community Trust Company;
Zolo Ventures Ltd.;
Questrade Mortgage Corporation; and
Other subsidiaries and affiliates of Questrade Financial Group Inc.

This policy applies to the personal information of our customers, and of individuals who otherwise interact with us, including in relation to our deposit, investment, loan, credit card, securities, mortgages, real estate, and other financial products or services. It also applies to your use of our websites, mobile applications, and other digital properties. This policy includes each of the following supplemental notices, which we have broken out to provide more detail regarding our privacy practices:

Digital Privacy, Cookies and Interest-Based Advertising, which provides details on our digital privacy practices
Credit Checks and Credit Reporting, which includes information on how we may exchange your information with credit reporting agencies

In the event of a conflict between this document and a supplemental notice, the supplemental notice will prevail. In addition to this policy, product-specific notices may provide additional details on our privacy practices when you sign up or apply for new offerings, and will apply together with this policy.

2. What Personal Information We Collect, and How We Collect It

To provide you with our tailored products and a secure experience, we may collect your personal information; however, we will always limit our collection to what is reasonably necessary to fulfill the purposes for which it is collected. We may collect this information in four ways: directly from you; from someone you have designated to provide us with information on your behalf, such as a broker; automatically through your interactions with us, such as interactions with our websites and applications; and from external sources, such as credit reporting agencies.

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Definition of Personal Information

“Personal information” is any information that can be used to identify you, directly or indirectly.

Categories of Personal Information

We collect various types of personal information based on the products or services you use and your interactions with us. These categories include:

Contact Information: Information including your name, address, email, and phone number.
Background Information: Information such as your date of birth, age, gender, and marital status.
Government Identification Information: Government-issued IDs and social insurance number (SIN).
Financial and Credit Information: Details regarding your assets, liabilities, income, expenses, net worth, and credit scores or reports obtained from credit reporting agencies.
Product, Transaction and Account Information: Products and services you have with us, credit card numbers, account numbers and balances, transaction history, and purchase history and preferences.
Technical and Usage Information: Your IP address, device ID, browser type, operating system, geolocation (if enabled on your device), and data about how you navigate our websites and apps (such as clickstreams and page response times).
Interaction and Behavioral Information: Recordings of phone or video calls, chat transcripts, and other customer feedback. We may also use device behavioral data, such as mouse patterns or keyboard rhythms, for fraud monitoring and security.
Biometric Information: Information that enables us, with your consent, to verify your identity (such as a photo of your face and a government ID used for facial matching).
Third Party Information: Information you provide us about others, such as beneficiaries or joint account holders.

How We Collect Personal Information

We collect personal information using the following methods:

Directly from You: When you complete an application, open an account, enter a promotion, communicate with our sales and service teams, or otherwise provide information directly to us.
From Others on Your Behalf: We may receive information from authorized representatives (such as a power of attorney), joint account holders, brokers, real estate agents, or financial data aggregators where directed by you.
Collected Automatically: We use cookies, software development kits (SDKs), web beacons, and similar technologies to gather technical data when you use our websites and mobile apps. We also, with notice to you, record calls and interactions, such as online chats, for security and training purposes.
From Third Parties and External Sources: We obtain data from third parties outside QFG, including credit reporting agencies, government bodies, public records, social media platforms, other financial and lending institutions, and identity verification and risk assessment services.

3. Purposes of Collection and Use

We collect and use your personal information to provide you with and manage our products and services. Specifically, we may use your personal information to:

Deliver and Administer Services: Manage your accounts, process transactions, and communicate with you.
Verify Identity and Assess Risk: Meet anti-money laundering (AML) requirements and determine creditworthiness for loans or credit cards.
Maintain Security: Detect and prevent fraud or unauthorized account access.
Improve Your Experience: Conduct research and analytics to develop new products and services, and provide you with personalized offers based on your interactions with us.
Meet Legal Obligations: Fulfill reporting and other regulatory requirements.

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Why We Use Your Personal Information

We use your personal information for the following primary purposes across our businesses:

Service Delivery and Account Management: We use your personal information to evaluate and process applications for accounts, loans, and other financial products and services. This includes opening and maintaining your records, processing payments, investments, transfers and withdrawals, and communicating with you regarding your accounts or inquiries. For real estate and mortgage services, this involves processing property offers, deal submissions, and funding arrangements.
Identity Verification: To comply with anti-money laundering (AML) and “know your client” (KYC) requirements, we use your personal information to verify your identity.
Credit Assessment: We use your personal information to assess your creditworthiness when you apply for a credit product in order to establish credit limits and manage financial risks, and may continue to do so on an ongoing basis throughout our relationship. See the Credit Checks and Credit Reporting Notice for more information.
Security and Fraud Management: We monitor activity across platforms and accounts to prevent and detect financial abuse, fraud, and other suspicious activities. This may include the use of third party risk assessment, geolocation, and digital behavioral data, such as mouse patterns or keyboard rhythms, to ensure that only authorized users are accessing your account.
Legal and Regulatory Compliance: We use your personal information to satisfy various legal and regulatory requirements. This includes using your Social Insurance Number (SIN) for mandatory income tax reporting related to products which generate interest or investment income, fulfilling reporting obligations to regulators, and complying with court orders, warrants, or other valid legal demands.
Research, Analytics, and Product Development: We perform research and statistical analysis to improve our service offerings. This includes using technical data (such as IP addresses) and website interactions (such as clicks and page response times) to optimize our digital properties and develop new features that better serve our clients.
Marketing and Sales: We may use your personal information to notify you of products, services, or promotions that may be of interest to you. This includes determining your eligibility for specific products, services, rewards or contests and conducting surveys to enhance your experience with us. See the Digital Privacy, Cookies and Interest-Based Advertising Notice for more information.

Automated Decision-Making (ADM)

We may use automated decision-making tools to assess credit risk, assess eligibility for products, and prevent and detect fraud. For example, we may process your personal information using certain tools to make decisions on credit applications, or preventing fraud and other financial crimes. When we rely on an automated decision, we may notify you of the automated nature of the decision and tell you how to contact us to learn more, in accordance with applicable laws.

4. Sharing with Affiliates, Service Providers and Other Third Parties

To provide you with a comprehensive suite of financial services and to manage your relationship with us, we share personal information within QFG, which may include affiliates in other countries. We also engage service providers and third party partners to support the provision of our products and services, or for legal, regulatory or other professional purposes when permitted or required by law.

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Internal Sharing Within QFG

We share personal information among QFG subsidiaries and affiliates to achieve the purposes set out in this Privacy Policy. This internal sharing helps us:

Deliver our products and services, manage our relationship with you, and provide a seamless and consistent customer experience across different products and services.
Understand your needs, personalize the service we provide you, and determine your eligibility for products offered by QFG.
Identify trends and patterns to help us improve our products and services.
Manage and assess group-wide risks, including credit and fraud risks, and collect debts owed to us.
Consolidate internal reporting and comply with legal and regulatory requirements.

Service Providers and Third Parties

We work with trusted third-party partners to help deliver our products and services. We use appropriate contractual safeguards to ensure these service providers protect your personal information and use it only for authorized purposes. Before partnering with any service provider, we assess their security practices to ensure they meet our standards for protecting your personal information.

Categories of service providers with whom we share personal information include:

Technology Infrastructure: Providers of cloud hosting, data storage, and the foundational software used to run our systems and secure our network.
Trust, Safety, and Risk Management: Service providers that help us verify identities, manage secure logins, prevent fraud, provide insurance, and monitor for and manage security threats and operational risks.
Communications and Customer Support: Services that facilitate our email, chat, and phone communications, including customer relationship management and help-desk tools.
Marketing and Analytics: Service providers that help us understand how you use our website, manage our advertising campaigns, and provide you with relevant updates.
Operations and Logistics: Vendors who assist with maintaining books and records, securities registration, processing and storage, order fulfillment, shipping, and delivery.
Product Performance and Quality Assurance: Tools used to monitor the health of our apps and websites, identify software bugs, and conduct user testing to improve our services.

We may share personal information with other third parties who, in addition to supporting our products and services, may also process personal information for their own authorized purposes. These include:

Payment and Financial Processing: Secure third-party payment processors, billing platforms, and financial institutions used to facilitate your transactions.
Funding Partners and Investors: We share personal information with active and prospective funding partners and investors (such as those involved in loan sale programs) to manage credit risk, facilitate the funding of loans, and meet our contractual obligations to those partners.
Insurance Underwriters: Where you sign up for insurance related to our products, we will share your personal information with the applicable underwriter as required to facilitate your enrollment.
Credit Reporting Agencies: We exchange personal information with credit reporting agencies such as Equifax and TransUnion to assess creditworthiness and report credit history. See the Credit Checks and Credit Reporting Notice for more information.

Lastly, we may share information as permitted or required by law for legal, regulatory and other professional purposes:

Regulators: Including government regulators such as the Canada Revenue Agency and self-regulatory organizations, to fulfill reporting requirements.
Legal Authorities and Law Enforcement: In response to valid requests and production orders.
Professional Advisors: Including legal counsel, auditors and consultants.
Business Transactions: Potential partners in the event of a merger, acquisition, or sale of business assets.

5. Security Safeguards, Cross-Border Transfers and Retention

We use robust physical, technical, and organizational safeguards to keep your personal information secure. To provide our products and services, we may store or process your information outside of your province or Canada; in these cases, your data remains protected but may be subject to the laws of that local jurisdiction. We only keep your information for as long as it is needed to provide our services or to meet our legal and regulatory obligations. Once it is no longer required, we ensure your data is either securely destroyed or permanently anonymized.

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How We Protect Your Personal Information

We take the protection of your personal information seriously. We maintain a comprehensive privacy program with physical, technical, and organizational safeguards designed to protect your personal information against loss, theft, and/or unauthorized access, use or disclosure. Our privacy controls include:

Access Controls: Limiting access to your personal information to authorized personnel on a ‘need-to-know’ basis.
Transparency: Ensuring you are informed of how your personal information is used before or at the time of collection.
Governance: Clear assignment of roles and responsibilities for managing data throughout its entire lifecycle, including the appointment of a Chief Privacy Officer.
Data Lifecycle Management: Standards for the secure retention, destruction, and anonymization of personal information.
Incident Response: Dedicated procedures for investigating suspected privacy incidents and responding to inquiries or complaints.
Individual Rights: Processes to help you easily exercise your rights and choices regarding your personal information.

We reinforce these protections through regular employee training and appropriate contracts that require our service providers to meet our confidentiality and security standards.

Where We Store and Process Your Personal Information

To provide our services, we and our service providers may store or process your personal information in jurisdictions outside of your province or territory of residence, or outside of Canada. While your personal information is in a foreign jurisdiction, it is subject to the local laws of that country. These laws may allow foreign courts, law enforcement, or national security authorities to access your personal information through valid legal requests. We ensure that any transfers of personal information are protected by contractual safeguards designed to maintain a level of protection comparable to our own standards in Canada.

How Long We Retain Your Personal Information

We only keep your personal information for as long as necessary to fulfill the purposes for which it was collected, or to meet our legal, tax, and reporting obligations. Our retention periods vary based on the type of data and the nature of our relationship with you. Once your personal information is no longer required, we securely destroy it or anonymize it so that it can no longer directly or indirectly identify you.

6. Your Privacy Rights

We want to ensure you understand your rights and choices when it comes to how your personal information is collected, used and disclosed, to help you make informed decisions about your privacy. There are multiple options available for you to manage various privacy preferences, including: managing preferences within your accounts or marketing communications, contacting us directly, changing your browser settings, or using a third party unsubscribe functionality.

Learn More

Right to Access

You have the right to request information about:

What personal information was collected and the purposes for which it was collected.
The categories of third parties who have access to your personal information.
The jurisdictions where your personal information is stored and how long we keep it.

You also have the right to request access to the personal information we hold about you.

Right to Correction

We make reasonable efforts to ensure the personal information we have about you is accurate, complete, and up-to-date. If any of the personal information we hold about you is inaccurate, you may be able to correct this information in your account profile. If you can’t update it yourself, or need help updating the information, please reach out to us so we can make any required corrections.

Right to Withdraw Consent

Subject to applicable legal and regulatory requirements, you may withdraw your consent to certain uses or disclosures of your personal information at any time, as follows:

Marketing: You can unsubscribe from promotional emails or SMS via the link in the message or by reaching out to us using the contact information below.
Intra-Affiliate Information Sharing: You can withdraw your consent for us to share your information among QFG affiliates for non-essential purposes, such as affiliate cross-promotion.
Non-Tax Use of SIN: If you previously consented to us using your SIN as a unique identifier (for non-tax purposes), you can withdraw this consent by reaching out to us using the contact information below.
Cookies: You can adjust your cookies settings at any time in your browser.

Please note that if you withdraw consent for us to process information required to provide a product or service, or meet our legal or regulatory obligations, we may no longer be able to maintain your account, or provide you with certain products or services.

7. Updates & Contact Information

Updates

We may update this Privacy Policy or the supplemental notices from time to time. Your continued use of our products and services evidences your acceptance of updates to the Privacy Policy. The current version of the policy is available on our website: questrade.com/disclosure/privacy-policy-and-security/privacy-policy

Contact Information

If you have any questions or concerns about how we handle your personal information, please contact our privacy officer at the applicable Privacy Office:

All QFG Affiliates

privacy@questrade.com
Attention: Privacy Office
5650 Yonge Street, Suite 1700
Toronto, ON M2M 4G3 Canada

If the Privacy Office is unable to resolve a concern to your satisfaction, you may contact the Office of the Privacy Commissioner of Canada or the relevant provincial privacy regulator.

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