Canada's Real Estate Outlook 2018

Choosing colour of the year

From bright reds to dark blues paint companies have been deciding the colour trends for years—but how?
Color of the year, purple accent wall
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In 2016 it was Rose Quartz and Serenity, in 2017 it was Greenery and Shadow—so what shade or colour will make it to the top of the lists in 2018? And how is this monumental decision for choosing the colour of the year?

Each year, members and design professionals of the not-for-profit, USA-based Color Marketing Group (CMG) get together at an international summit to share their research in colours for the upcoming year. Based on industry trends such as fashion, art, food and even politics, the colours are brought forth in all forms.

Designers and colour experts come prepared with presentations and swatches that they see as the potential “it”—the shade their company may title “colour of the year.”

Selecting the “it” colour is an international process

colour of the year. How colour of the year is chosen from the color palettes
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In 2015, the CMG shared their process with the LA Times detailing the breakdown of colours. Turns out this group of colour experts, will deliberate long and hard at the summit until the potential colour palette is cut down to 64 shades. This is then split into four geographical regions: North America, Europe, Latin America and Asia-Pacific. Each of the regions contains 16 finalists for colours that will be influential in the year to come.

By fall or December, these selected colours start to come out in full force, and designers await their fate. Paint companies such as Benjamin Moore, Sherwin Williams and Glidden are just a few of the colour influencers in this 60-year-old not-for-profit influencer group. Other brands include car manufacturers and design firms.

What to expect for 2018?

Colour of the year 2018: Pantone Ultra Violet
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So, what’s the colour of the year in 2018? Pantone choose Ultra Violet (18-3838) as 2018’s colour of the year.

“We have seen a lot of dark feature walls and blacks based on Benjamin Moore’s colour of the year for 2017, Shadow,” explains Kim Vanderenden, designer at AK Design and Development, Calgary, Alberta.

In this new YouTube video by Benjamin Moore, the company explains the long and exciting process that includes visiting 30 countries and taking over 2 million steps to find their colour of the year, called Caliente.

The main influencer when it comes to selecting the colour of the year, however, is Pantone. Deemed the “world-renowned authority on colour,” Pantone inspires designers and trendsetters around the world with their products. With their 2018 colour of the year as Ultra Violet, their description of “dramatically provocative” says it all.

Quoted on their site, vice president of the Pantone Color Institute, Laurie Pressman said: “The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”

Canadian designers on the 2018 Color of the Year

“It’s bright purple, so we don’t really think that will reflect in interior design,” says Josephina Serra at Form Collective in Vancouver, BC. “However, we are seeing more moody colours so we can expect a deeper shade of purple to show up—the Pantone colour always creeps into our world.”

So, what colour will you choose to decorate with, in 2018? The options are here and the shades are vibrant in this year’s home decor trends.

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Alyssa Davies
Alyssa Davies

Alyssa is a personal finance blogger who focuses on mixing finances with laughter. Through her blog, Mixed Up Money, she helps people relate, learn and become inspired. She recently joined Zolo as the content specialist and brings her passion for property and smart money matters to this growing brand.

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