It’s true. The year 2017 brought some serious highs and lows across the world, ranging from natural disasters and political tensions to debates over which meme won your heart (we got stuck between the Snapchat hot dog and Salt Bae). In Canada, the hive-mind focus remained firmly on Bitcoin, The Trump’s tweets, winter (as a topic—eh?) and, of course, real estate.
It’s only fitting that, as a real estate marketplace, Zolo examined a few of the 2017 highlights from the past year. As one of the biggest brokerage websites in Canada, the 2017-year ushered in new products, an expanded staff roster, loads of new (and happy) clients and an office expansion that continues to help establish the coast-to-coast reach.
Home buyers and sellers get more with Zolo
Another update was to provide a comprehensive list of open houses in real-time in strategic Canadian markets. With these listings available for Toronto, Brampton, Mississauga, Vancouver, Calgary and Edmonton, Abbasi says clients are able to stay up to date on the latest properties within their search filters.
Users also may have noticed the more comprehensive City Guides for many of the large and mid-size cities throughout Canada. These guides provide more context and insight into that market and help home buyers and sellers to make more informed decisions.
Zolo plans to continue the nationwide expansion in 2018, with a push east into Quebec and the Maritimes. This strategy means that Zolo will reach into every province and provide comprehensive and full coverage of the Canadian real estate marketplace.
“Being a coast-to-coast Canadian real estate company is a big milestone for us,” says Abbasi. “Now we provide exceptional service to our clients in larger and smaller markets in B.C., Alberta and Ontario and we are welcoming new clients in our newly opened Saskatchewan and Manitoba offices.” Like all licensed brokerages, each Zolo office offers access to active board active listings. “This access,” explains Abbasi, “along with our real-time technological approach and our company model—that allows agents to focus on customer-service rather than marketing for new leads—means we can provide home buyers and sellers from B.C. to Ontario with exceptional representation.”
The A to Z of the Zolo business model
By the end of 2017, Zolo had over 500 agents Canada wide. Part of this rapid growth and expansion meant doubling the number of agents working in B.C.
Tech-nically we’re doing something right
Imagine hosting a site and an app where more than four million users start their home search each month. In 2017, the Zolo website traffic rose yet again, prompting more than 20 million properties to be viewed every 30 days. The team at Zolo wasn’t surprised. With more than 90% of buyers starting their home search online, it now pays to have a responsive, real-time website that focuses on giving buyers access to the most up-to-date listings. The Zolo team has spent the last five years building and perfecting the site—and home sellers are starting to take notice. “One of our greatest points of pride at Zolo is the number of properties that are viewed each month,” says Abbasi. “This is often a deciding factor for clients who choose to list on the platform. For sellers, this means getting an MLS listing on a platform that is built to maximize how buyers search.”
How tweet it is
King adds, “with over one million registered Zolo users, the need for information is there—and we are ready to deliver.”
Glancing back on 2017, it’s easy to see how important the growth is in this fast-moving real estate marketplace. Now, stay tuned for some exciting updates and news in the year to come, both online and in your home.