![\"How](\"https:\/\/www.zolo.ca\/blog\/wp-content\/uploads\/2022\/06\/93617-8-Ways-to-Market-Your-Home-for-Sale_Superside_D2_In-line-visual-2-1024x979.png\")
<\/figure>\n\n\n\nTo properly market your home, you must use a few strategies and avoid others. Here are the dos and don\u2019ts of how to market your home for sale.<\/p>\n\n\n\n
1. Find the Right Agent<\/h3>\n\n\n\n- Do:<\/strong> Find an agent that specializes in your neighbourhood and type of home<\/li>
- Don\u2019t:<\/strong> Choose the first agent you meet<\/li><\/ul>\n\n\n\n
Finding the right agent could be the difference between a flawless, positive home selling experience and one that is frustrating and negative. At the beginning of the home selling process, people who don\u2019t have a real estate agent in mind usually ask friends and family for recommendations. While this can be an excellent place to start, remember that the agents your friends or family use may not be familiar with your type of home or neighbourhood. This unfamiliarity could mean a disconnect between how you think your agent should market your home for sale and how they do.<\/p>\n\n\n\nRelated content<\/p>
The Real Estate Listing Words that Sell a Home<\/a><\/p><\/section>\n\n\n\nSuppose you live in a unique type of property or neighbourhood (for example, an historic or waterfront neighbourhood). In that case, it’s vital to find an agent with experience in that property type of neighbourhood so that they can accentuate your home\u2019s selling features. To do this, ask neighbours or post in your online neighbourhood group for suggestions.<\/p>\n\n\n\n
2. Research Your Location<\/h3>\n\n\n\n- Do:<\/strong> Find out as much as you can about your neighbours and use that to your advantage<\/li>
- Don\u2019t:<\/strong> Use a shotgun approach and try to appeal to everyone<\/li><\/ul>\n\n\n\n
While there are many steps to prepare your home for sale, knowing your potential buyer is essential. Knowing your neighbourhood’s average age of property, income, and family structure will help you decide how to market your home. For example, if you live in a community with many young families, you\u2019ll want to accentuate the family-friendly features of your home. If you live in a neighbourhood with many restaurants and younger residents, mention how close your home is to nearby dining and entertainment.<\/p>\n\n\n\n
3. Price Based on Neighbourhood Comparables<\/h3>\n\n\n\n![\"Pricing](\"https:\/\/www.zolo.ca\/blog\/wp-content\/uploads\/2017\/11\/Toronto-Kensington-Market-neighbourhoods-1-1024x717.jpg\")
<\/figure>\n\n\n\n- Do:<\/strong> Strategically set the price based on comparables in your neighbourhood<\/li>
- Don\u2019t:<\/strong> Let your heart rule your pricing strategy<\/li><\/ul>\n\n\n\n
Setting the right price for your home is tricky, especially in many markets in Canada, where it\u2019s common to underprice your home to start a bidding war. Setting pricing is where your real estate agent will demonstrate their expertise in your neighbourhood and type of home. Your real estate agent will be able to show you homes that have recently sold and compare them to the initial listing price.<\/p>\n\n\n\n
Your real estate agent will use recent sales data to advise on an initial listing price and set your expectations for a final selling price. You must use current data and leave your emotions out of the pricing process. Pricing too high because you believe your home is worth it might result in low initial interest, leading your home to sit on the market, which can signal to potential buyers that something might be wrong.<\/p>\n\n\n\n
#4. Hire Photographers and Stagers<\/h3>\n\n\n\n- Do:<\/strong> Invest in a professional photographer and stager<\/li>
- Don\u2019t:<\/strong> Assume your iPhone is enough<\/li><\/ul>\n\n\n\n
Preparing to market your home for sale involves helping prospective buyers see it in the best possible light. High on your priority list should be decluttering, making minor repairs, touching up paint and cleaning everything \u2014 even the walls! Once you\u2019ve done the necessary legwork to get your home in the best shape of its life, it\u2019s time to show it off. Hiring a professional photographer will help highlight your home\u2019s benefits and unique features and minimize less desirable areas.<\/p>\n\n\n\n
If you\u2019ve moved out of your home, pay a professional to add stylish furniture to rooms (staging). Staging can help define your home. For example, a stage can break into family and dining spaces if your living space is large and undefined. This definition of living spaces will help prospective buyers imagine what life will be like in your home.<\/p>\n\n\n\n
#5. Write the Listing Description to Highlight Selling Features<\/h3>\n\n\n\n- Do:<\/strong> Use your neighbourhood research to write a listing that appeals to buyers<\/li>
- Don\u2019t:<\/strong> Use poor grammar, punctuation, or all caps<\/li><\/ul>\n\n\n\n
We recommend that you research your neighbourhood\u2019s demographics to give yourself a better idea of what homebuyers are looking for, and the listing description is where this research can shine. Help your real estate agent write a listing description highlighting the home and neighbourhood features that appeal to buyers. Make your description appealing to homebuyers by avoiding grammatical errors and including punctuation. Avoid capitalizing full words or using title case<\/a> \u2014 as tempting as it may be.<\/p>\n\n\n\n#6. Target Out of Town Buyers with a Virtual Home Tour<\/h3>\n\n\n\n![\"creative](\"https:\/\/www.zolo.ca\/blog\/wp-content\/uploads\/2021\/08\/virtual-reality-home-tours-1024x683.jpg\")
<\/figure>\n\n\n\n- Do:<\/strong> Make your home accessible to out-of-town buyers<\/li>
- Don\u2019t:<\/strong> Assume buyers can visit in person<\/li><\/ul>\n\n\n\n
Finding the right agent could be the difference between a flawless, positive home selling experience and one that is frustrating and negative. At the beginning of the home selling process, people who don\u2019t have a real estate agent in mind usually ask friends and family for recommendations. While this can be an excellent place to start, remember that the agents your friends or family use may not be familiar with your type of home or neighbourhood. This unfamiliarity could mean a disconnect between how you think your agent should market your home for sale and how they do.<\/p>\n\n\n\n Related content<\/p> The Real Estate Listing Words that Sell a Home<\/a><\/p><\/section>\n\n\n\n Suppose you live in a unique type of property or neighbourhood (for example, an historic or waterfront neighbourhood). In that case, it’s vital to find an agent with experience in that property type of neighbourhood so that they can accentuate your home\u2019s selling features. To do this, ask neighbours or post in your online neighbourhood group for suggestions.<\/p>\n\n\n\n While there are many steps to prepare your home for sale, knowing your potential buyer is essential. Knowing your neighbourhood’s average age of property, income, and family structure will help you decide how to market your home. For example, if you live in a community with many young families, you\u2019ll want to accentuate the family-friendly features of your home. If you live in a neighbourhood with many restaurants and younger residents, mention how close your home is to nearby dining and entertainment.<\/p>\n\n\n\n Setting the right price for your home is tricky, especially in many markets in Canada, where it\u2019s common to underprice your home to start a bidding war. Setting pricing is where your real estate agent will demonstrate their expertise in your neighbourhood and type of home. Your real estate agent will be able to show you homes that have recently sold and compare them to the initial listing price.<\/p>\n\n\n\n Your real estate agent will use recent sales data to advise on an initial listing price and set your expectations for a final selling price. You must use current data and leave your emotions out of the pricing process. Pricing too high because you believe your home is worth it might result in low initial interest, leading your home to sit on the market, which can signal to potential buyers that something might be wrong.<\/p>\n\n\n\n Preparing to market your home for sale involves helping prospective buyers see it in the best possible light. High on your priority list should be decluttering, making minor repairs, touching up paint and cleaning everything \u2014 even the walls! Once you\u2019ve done the necessary legwork to get your home in the best shape of its life, it\u2019s time to show it off. Hiring a professional photographer will help highlight your home\u2019s benefits and unique features and minimize less desirable areas.<\/p>\n\n\n\n If you\u2019ve moved out of your home, pay a professional to add stylish furniture to rooms (staging). Staging can help define your home. For example, a stage can break into family and dining spaces if your living space is large and undefined. This definition of living spaces will help prospective buyers imagine what life will be like in your home.<\/p>\n\n\n\n We recommend that you research your neighbourhood\u2019s demographics to give yourself a better idea of what homebuyers are looking for, and the listing description is where this research can shine. Help your real estate agent write a listing description highlighting the home and neighbourhood features that appeal to buyers. Make your description appealing to homebuyers by avoiding grammatical errors and including punctuation. Avoid capitalizing full words or using title case<\/a> \u2014 as tempting as it may be.<\/p>\n\n\n\n2. Research Your Location<\/h3>\n\n\n\n
3. Price Based on Neighbourhood Comparables<\/h3>\n\n\n\n
<\/figure>\n\n\n\n#4. Hire Photographers and Stagers<\/h3>\n\n\n\n
#5. Write the Listing Description to Highlight Selling Features<\/h3>\n\n\n\n
#6. Target Out of Town Buyers with a Virtual Home Tour<\/h3>\n\n\n\n
<\/figure>\n\n\n\n
![\"Creative](\"https:\/\/www.zolo.ca\/blog\/wp-content\/uploads\/2022\/06\/How-to-market-your-home-1024x1715.png\")
<\/figure>\n\n\n\n