![\"couple](\"https:\/\/www.zolo.ca\/blog\/wp-content\/uploads\/2018\/03\/should-you-buy-a-fixer-upper-home-1024x683.jpg\")
<\/figure>\n\n\n\nBorn after 1997, Gen Z\u2019s are a lot more cautious with their money than the Millennials born between 1981 and 1996 that came before them. And, since they\u2019re young home buyers, they haven\u2019t had much time to save up nest eggs. This means that they understand how much they can reasonably spend on homes.<\/p>\n\n\n\n
They\u2019re also disciplined enough to stick to the budgets they work out and can probably only afford to make down payments<\/a> of around 5%. In most cases, they\u2019ll have to pay for private mortgage insurance \u2014 as is usually required on down payments of less than 20%.<\/p>\n\n\n\n The point here is that Gen Z\u2019s are looking for smaller homes that are not falling apart but will need some work. The place doesn\u2019t have to look perfect but should be marketed to illustrate its potential. Spaces that can be repurposed, such as closets changed to offices, are also big selling points<\/a>, as this generation loves having flexibility.<\/p>\n\n\n\n Remember, this is the first connected-to-the-Internet-since-birth generation. They\u2019ll look online for design inspiration and often turn to YouTube for tutorials on transforming the spaces they buy. This can be good for sellers since they won\u2019t need to do much work or remodelling.<\/p>\n\n\n\n Once again, be mindful of how much this demographic can afford to spend, especially in the wake of skyrocketing prices in the Canadian housing market<\/a>. As a rule, they prefer to live in the suburbs or more economically rural areas, as this fits their lifestyle expectations. <\/p>\n\n\n\n Young home buyers will also expect home deliveries and other amenities to be available. This is more true than ever before in the wake of the COVID-19 outbreak.<\/p>\n\n\n\n Research shows that Gen Z\u2019s attention span is just eight seconds long<\/a>, and they\u2019re likely to use their smartphones to study or buy properties. So as a seller, you\u2019ve got to think mobile.<\/p>\n\n\n\n Create great shots on Instagram, along with video stories. You\u2019ll be able to gather more data on your clients and get in touch with them as soon as a suitable home becomes available.<\/p>\n\n\n\n The iGeneration doesn\u2019t just tolerate mobile marketing; it expects it. Client reviews are also critical here since Gen Z is likely to trust strangers looking for similar services who have no reason to lie about their experiences.<\/p>\n\n\n\n As a group that\u2019s always connected, with cybercrime a significant concern these days, it makes sense that the iGeneration is very conscious of data privacy. So by emphasizing your information protection policies, you show that you understand this issue and take it seriously.<\/p>\n\n\n\n Gen Z\u2019s will see that you\u2019re on top of current trends (as opposed to being old-fashioned and out of date, with no clear data protection in place). This means they are likelier to trust you in a buyer-seller relationship<\/a> \u2014 which has always been critical in real estate.<\/p>\n\n\n\n Artificial Intelligence and machine learning are concepts here to stay and are becoming more commonplace. Technology must be integrated into the property itself; smart homes will soon be the norm.<\/p>\n\n\n\n#2. Consider Amenities<\/strong><\/h2>\n\n\n\n
#3. Market to Mobile<\/strong><\/h2>\n\n\n\n
![\"Smart](\"https:\/\/www.zolo.ca\/blog\/wp-content\/uploads\/2021\/08\/Noise-cancelling-headphones-for-your-home-office-1024x621.jpg\")
<\/figure>\n\n\n\n#4. Prioritize Privacy<\/strong><\/h2>\n\n\n\n
#5. Homes Should be Smart<\/strong><\/h2>\n\n\n\n
![\"best](\"https:\/\/www.zolo.ca\/blog\/wp-content\/uploads\/2021\/10\/buy-smart-home-devices-new-home-1024x576.jpg\")
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