If you\u2019re a landlord, you know that the world of rental properties is competitive. You also understand that when potential tenants search for a home, condo, or apartment, they have a list of desired features. They then look through rental listings and choose which ones to visit.<\/p>\n\n\n\n
Your job as a rental property owner\/manager is to craft the perfect rental listing that will accomplish two things. First, present the property in glowing but honest terms. Second, attract only those prospects who want the features you offer and can afford the rental price.<\/p>\n\n\n\n Related content<\/p> Renting with Pets: Hidden Costs + Provincial Laws<\/a><\/p><\/section>\n\n\n\n Let\u2019s unpack the four key elements for creating a rental listing that will attract the right prospects.<\/p>\n\n\n\n Renters do not spend a lot of time reading through listings. Instead, they need to see, in the title, the standout features of your rental. These include the number of bedrooms\/baths, the monthly cost, type of property, the location, and perhaps one unique feature.<\/p>\n\n\n\n You don\u2019t have to get creative here \u2013 just the basics. If those five elements are contained in your title and fit, the prospect will then move onto the full description.<\/p>\n\n\n\n Related content<\/p> What Do Renters Want? (Infographic)<\/a><\/p><\/section>\n\n\n\n As to the one unique feature, this may be something like \u201cpatio with lake view,\u201d \u201cwasher\/dryer in unit,\u201d or \u201cgas fireplace\u201d \u2013 something that other rental properties may not have.<\/p>\n\n\n\n Consider placing the price first \u2013 most tenants will look for that initially to be sure the rent is within their price range.<\/p>\n\n\n\n Here is an example of an eye-catching and informative rental listing title:<\/p>\n\n\n\n This title provides the essentials and the attraction of a private lake. The word \u201cprivate\u201d connotes exclusivity and grabs the reader\u2019s attention.<\/p>\n\n\n\n Here are several things to consider as you prepare to write the description of your rental. First, know your strengths. For example, just as you wouldn\u2019t photograph a listing yourself if you aren\u2019t handy with a camera, consider outsourcing the written portion of the listing.<\/p>\n\n\n\n Related content<\/p> How Are Damage Deposits Regulated Canada-Wide?<\/a><\/p><\/section>\n\n\n\n If you don\u2019t have strong writing skills, you may want to contract with professional writers or a writing service with a department of journalists and other creatives. While academic thesis writers<\/a> might be too sophisticated for your task, a laconic copywriter will do the job. You are looking for someone to write a simple yet compelling short piece.<\/p>\n\n\n\n If you choose to write the description yourself, follow these tips:<\/p>\n\n\n\nYou Need an Engaging Title<\/h2>\n\n\n\n
$1,900\/MO \u2013 2 Bedroom\/2 Bath Apartment, Windsor<\/a>, Private Lake<\/h3>\n\n\n\n
Writing A Rental Listing Description That Sells<\/h2>\n\n\n\n