{"id":15820,"date":"2020-10-13T08:00:00","date_gmt":"2020-10-13T12:00:00","guid":{"rendered":"https:\/\/www.zolo.ca\/blog\/?p=15820"},"modified":"2022-01-05T20:06:18","modified_gmt":"2022-01-06T01:06:18","slug":"real-estate-listing-words","status":"publish","type":"post","link":"https:\/\/www.zolo.ca\/blog\/real-estate-listing-words","title":{"rendered":"The Real Estate Listing Words That Sell a Home"},"content":{"rendered":"\n\n\n<p>Curious about what you would find if you analyzed 1-million real estate listings? We were too, which is why we chose to analyze the <a href=\"https:\/\/www.zolo.ca\/\">listings on our site<\/a> and bring back any fruitful information to share with the real estate masses. We discovered that successfully <a href=\"https:\/\/www.zolo.ca\/sell\">selling your home<\/a> isn\u2019t just about the pictures you use, but the words you choose.<\/p>\n\n\n\n<p>By dissecting 1,000,000 online real estate listings, we were able to create a shortlist of the most frequently used words and phrases. From this list, <a href=\"https:\/\/www.zolo.ca\/blog\/sell-your-home\">home sellers<\/a> can not only utilize the information on which words work best for selling a property but also learn the best practices for how to insert these words into their listings.<\/p>\n\n\n\n<p>In this piece, we\u2019ll go over:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Real estate power words and how to use them<\/li><li>A provincial break down of phrases used by location<\/li><li>The psychology of words and how they affect readers.<\/li><\/ul>\n\n\n\n<p>So let\u2019s get into it, starting off with words and phrases that tap into your reader\u2019s emotional side!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"listing-power-words\">Listing Power Words<\/h2>\n\n\n\n<p>You know that moment when you read a listing and it immediately triggers an emotional response? That\u2019s the beauty of power words. When used effectively, power words can stimulate a vision of what life will look like when a buyer moves into your listed home.&nbsp;<\/p>\n\n\n\n<p>Ali Wenzke, author of <em>The Art of Happy Moving<\/em>, <a href=\"https:\/\/fitsmallbusiness.com\/real-estate-words\/\">recommends<\/a> studying luxury property listings in order to activate a feeling of grandeur for your property. \u201cTo help you brainstorm, look at the listings of the most expensive real estate in your area&#8230;write down any terms that apply to your current home.\u201d Though your listing might not be something straight out of a reader\u2019s fantasy, describing it as such will activate those feelings within your reader and turn them into a buyer.<\/p>\n\n\n\n<p>These words made our list by successfully creating an emotional response and helping to build intrigue within individual listings.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1306\" loading=\"lazy\" src=\"https:\/\/www.zolo.ca\/blog\/wp-content\/uploads\/2020\/09\/top-10-real-estate-listing-power-words-1024x1306.png\" alt=\"Graph of real estate listing power words that inspire emotion\" class=\"wp-image-15825\"\/><\/figure>\n\n\n\n<p>Ready to include power words in your listings? Here are some examples and tips on how to use these popular power words effectively:<\/p>\n\n\n\n<p><strong>Welcoming<\/strong><\/p>\n\n\n\n<p>A welcoming foyer leads to a formal living area with high ceilings and wooden floors.<\/p>\n\n\n\n<p><strong>Modern<\/strong><\/p>\n\n\n\n<p>A modern exterior makes way for large windows that fill the living room with natural daylight.&nbsp;<\/p>\n\n\n\n<p><strong>Beautiful<\/strong><\/p>\n\n\n\n<p>This one of a kind home comes complete with beautiful wood floors and a private backyard oasis.<\/p>\n\n\n\n<p><strong>Dream<\/strong><\/p>\n\n\n\n<p>Make your dream home your reality with this luxurious single-family home.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"words-used-by-location\">Words Used by Location<\/h2>\n\n\n\n<p>Whether you live in the city, the mountains or near the coast, there are common words to keep in mind based on where you live. To find these similarities, we separated each listing into nine provinces: <a href=\"https:\/\/www.zolo.ca\/alberta-real-estate\">Alberta<\/a>, <a href=\"https:\/\/www.zolo.ca\/british-columbia-real-estate\">British Columbia<\/a>, Manitoba, <a href=\"https:\/\/www.zolo.ca\/new-brunswick-real-estate\">New Brunswick<\/a>, <a href=\"https:\/\/www.zolo.ca\/newfoundland-real-estate\">Newfoundland and Labrador<\/a>, <a href=\"https:\/\/www.zolo.ca\/nova-scotia-real-estate\">Nova Scotia<\/a>, <a href=\"https:\/\/www.zolo.ca\/ontario-real-estate\">Ontario<\/a>, <a href=\"https:\/\/www.zolo.ca\/prince-edward-island-real-estate\">Prince Edward Island<\/a> and <a href=\"https:\/\/www.zolo.ca\/saskatchewan-real-estate\">Saskatchewan<\/a>.&nbsp;<\/p>\n\n\n\n<p>The top used words within each of these provinces allow sellers to determine the priority of prospective buyers. For example, in Newfoundland and Labrador, many take advantage of the location through the phrase \u201clakeside dream home.\u201d&nbsp;Because of this, you can assume that a property with views of or near a lake is more enticing to buyers than one located further away from the water.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"2447\" loading=\"lazy\" src=\"https:\/\/www.zolo.ca\/blog\/wp-content\/uploads\/2020\/10\/top-10-real-estate-listing-words-by-location-1024x2447.png\" alt=\"list of most used words by location\" class=\"wp-image-15835\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-psychology-of-words\">The Psychology of Words<\/h2>\n\n\n\n<p>Words are powerful tools. In real estate, certain trigger words grab the attention of prospective home buyers, create a sense of urgency and promote exclusivity. In fact, according to Peter Frederick\u2019s <a href=\"https:\/\/books.google.com\/books?hl=en&amp;lr=&amp;id=veiUhIkx2HIC&amp;oi=fnd&amp;pg=PT5&amp;dq=persuasive+writing+techniques&amp;ots=mMS0aTS1Ne&amp;sig=J-DPaRv9c4_o5FtwX2bYgjz2FBA#v=onepage&amp;q=persuasive%20writing%20techniques&amp;f=false\"><em>Persuasive Writing<\/em><\/a>, your audience is craving to be hooked!<\/p>\n\n\n\n<p>When writing persuasive copy, <em><a href=\"https:\/\/www.fastcompany.com\/3030173\/how-to-use-10-psychological-theories-to-persuade-people\">Fast Company<\/a> <\/em>recommends referring to psychologist Abraham Maslow\u2019s Hierarchy of Needs pyramid. The needs from external to internal order are as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Physiological needs<\/strong> \u2013 basic needs such as food, water, rest and warmth<\/li><li><strong>Safety needs<\/strong> \u2013 security and protection<\/li><li><strong>Belongingness and love needs<\/strong> \u2013 friendships and intimate relationships<\/li><li><strong>Esteem needs<\/strong> \u2013 feelings of prestige and accomplishment<\/li><li><strong>Self-actualization<\/strong> \u2013 achieving your full potential and reaching your goals<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1088\" loading=\"lazy\" src=\"https:\/\/www.zolo.ca\/blog\/wp-content\/uploads\/2020\/10\/using-maslows-hierarchy-of-needs-1024x1088.png\" alt=\"Using Maslow's hierarchy of needs to write appealing real estate listings\" class=\"wp-image-15978\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Self-Actualization<\/strong><\/h3>\n\n\n\n<p>How will buying this home bring someone closer to their dreams? Is this a home perfect for building a family? A condo in the city that will help a prospective buyer achieve their work goals? Addressing your <a href=\"https:\/\/www.zolo.ca\/blog\/what-to-look-for-house-hunting\">buyer\u2019s needs<\/a> will help them form a bond with your listed property.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Words to use:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Contemporary<\/li><li>Beautiful<\/li><li>Updated<\/li><li>Luxury<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Esteem<\/strong><\/h3>\n\n\n\n<p>Will buying this home trigger a sense of accomplishment within your prospective buyer? Maybe this is their first home, and they\u2019re seeing their hard work materialize in the form of a house. Or maybe they\u2019re looking to retire, and this final home symbolizes a life well-lived.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Words to use:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Downtown<\/li><li>Schools&nbsp;<\/li><li>Home office<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Belongingness and Love<\/strong><\/h3>\n\n\n\n<p>Is this the perfect home for a social buyer to host their friends and family? Is there enough space for entertaining and cooking for a large group of people? Does this listing allow space to grow as a person and as a partner?&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Words to use:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Family<\/li><li>Gourmet kitchen<\/li><li>Open floor plan<\/li><li>Walk-in closets<\/li><li>Entertainment<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Safety<\/strong><\/h3>\n\n\n\n<p>People want to feel safe and secure within their homes. What about this listing ensures someone\u2019s safety? Is it located in a gated community or on a quiet street? Is this a neighbourhood filled with other people raising their families? How does this home come prepared for emergencies such as <a href=\"https:\/\/www.zolo.ca\/blog\/emergency-preparedness-fire\">fire<\/a>, <a href=\"https:\/\/www.zolo.ca\/blog\/emergency-preparedness-flooding\">flooding<\/a> or <a href=\"https:\/\/www.zolo.ca\/blog\/emergency-preparedness-tornado\">tornadoes<\/a>?&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Words to use:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Well-maintained<\/li><li>Renovated<\/li><li>Fencing<\/li><li>Sustainable<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Physiological<\/strong><\/h3>\n\n\n\n<p>How convenient is this location? Is it near a grocery store and a pharmacy? Is there a medical facility nearby? If your buyers have children, is there a park within walking distance? Are there enough rooms for multiple people?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Words to use:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\"><li>Short walk<\/li><li>Bike ride<\/li><li>Few blocks<\/li><li>Nightlife<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"2024\" loading=\"lazy\" src=\"https:\/\/www.zolo.ca\/blog\/wp-content\/uploads\/2020\/09\/top-10-real-estate-listing-imagery-words-1024x2024.png\" alt=\"list of top real estate listing imagery words and how to use them\" class=\"wp-image-15822\"\/><\/figure>\n\n\n\n<p>As you can see, using the word \u201chome\u201d in your listing description is a must. To do some first-hand research of your own, visit our <a href=\"https:\/\/www.zolo.ca\/\">listing page<\/a> and discover which descriptions pull you in. Be careful \u2014 you just might buy a new home!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Struggling with your property description? Here&#8217;s a list of the most used real estate listing words to help sell your home and capture homebuyers<\/p>\n","protected":false},"author":3,"featured_media":15821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"guide":[],"class_list":["post-15820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-selling"],"acf":[],"zolo_excerpt":"","_links":{"self":[{"href":"https:\/\/www.zolo.ca\/blog\/wp-json\/wp\/v2\/posts\/15820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.zolo.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zolo.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zolo.ca\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zolo.ca\/blog\/wp-json\/wp\/v2\/comments?post=15820"}],"version-history":[{"count":16,"href":"https:\/\/www.zolo.ca\/blog\/wp-json\/wp\/v2\/posts\/15820\/revisions"}],"predecessor-version":[{"id":20069,"href":"https:\/\/www.zolo.ca\/blog\/wp-json\/wp\/v2\/posts\/15820\/revisions\/20069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zolo.ca\/blog\/wp-json\/wp\/v2\/media\/15821"}],"wp:attachment":[{"href":"https:\/\/www.zolo.ca\/blog\/wp-json\/wp\/v2\/media?parent=15820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zolo.ca\/blog\/wp-json\/wp\/v2\/categories?post=15820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zolo.ca\/blog\/wp-json\/wp\/v2\/tags?post=15820"},{"taxonomy":"guide","embeddable":true,"href":"https:\/\/www.zolo.ca\/blog\/wp-json\/wp\/v2\/guide?post=15820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}