While Zolo relies on the expertise of in-house market specialists, we also work with independent contributors.
Write for Us
Zolo Homebase Contributor Guidelines
Are you a passionate, talented writer? Are you an expert in real estate, personal finance, homeownership or renter issues with a desire to share your insight and advice? Then become a contributor to Zolo Homebase and help property owners, renters, sellers and investors make smart, well-educated property decisions.
We believe in the power of sharing — sharing knowledge, data, passion and experience — and we’d like to share your passion and expertise with our audience.
To increase your chance of being accepted as a guest contributor, please read and follow the eight rules below.
8 Rules to Follow as a Guest Contributor to Zolo Homebase Blog
Rule #1: We only post homeowner and renter topics. This can include financial angles, home improvement topics, as well as real estates news and trends (and everything in between).
Rule #2: Don’t duplicate. If we’ve written about this topic on the Zolo Homebase blog, then chances are we’ll reject your article proposal. Of course, if you can provide a unique and relevant angle to the Canadian homeowner, renter or real estate investor, we are happy to consider the article. The aim is to add to the conversation, not repeat what is already in the market.
Rule #3: Minimum 700 words. We immediately delete posts if they aren’t this long (or longer).
Rule #4: Pick a target keyword that gets at least 200 searches per month. You can estimate keyword search volume by using the free Google Keyword Planner Tool or use the free tool on Wordstream. Be sure to write your article using the target keyword in the first one or two paragraphs and in the article title. This ensures the post has a chance to rank on Google and get traffic for years to come.
Rule #5: Run your draft through Hemingway or Grammarly (or both) to ensure readability and correct pronunciation. Note: We use Canadian English (ie: UK-English). Remember, if it’s hard to read we will delete your post.
Rule #6: Please format your post so it has headers and relevant links. A good example of the outline/format we like can be found here.
Rule #7: Include your bio and a headshot in your post. Skip this and your post will not be considered complete and deleted.
Rule #8: When submitting use the form below.
Submit Your Article
To be considered, please fill out the form below.
If we are interested in your post or contribution we will contact you. Please do not reach out to us via email unless we’ve reached out to you. All unsolicited emails will be deleted.
Purpose of Zolo Homebase
Our tone is friendly and conversational. We try to be optimistic and open-minded and keep our commentary professional. Consider us the friend you call when you want real, down-to-earth advice on market trends and real estate topics.
Topics to pitch to Zolo Homebase
While we like all things housing related, topics we really love include:
- home buying
- home selling
- home renovations
- decor & design
- DIY
- market trends
- stories based on statistics
- investing / personal finance
- First-person “How I Did It” (example: How I saved and bought my first home, How I became a real estate investor, etc.)
- Mortgage stories and news
- Industry and market news
Learn more about Zolo
Before you pitch, please take the time to read articles posted on the site. Not only will this give you an idea of the categories we cover and the topics we are interested in but it will also help you become familiarized with the topics and ideas we’ve already covered. This doesn’t mean you have to avoid pitching similar topics or even the same idea, just make sure it has a new angle. (You can also review our About Us page.)
Fees, where applicable, are determined prior to publication. This can include cash payment or in-kind payment that is predetermined and agreed upon between the writer and editor.